Typography
The type used is very basic and plain. The type for the heading stands out because it is a large, bright, glowing white font on a black background.
Photography
There is a photograph, of a wave of water in the air. The water looks as if it is flowing over the title.
Concept
The poster uses a minimalist concept by only having a small amount of elements on the page and using a lot of black negative space. It uses water and liquid as a concept, the name of the club is wet and it uses water as its only image.
Colour
The poster uses mainly black and white, however the image and the glowing text have a slight blue ting to them.
Balance
The poster is really balanced. All of the text is centre aligned. The image flows over the centre of the type.
Culture
This poster speaks to a very upper class target audience. The poster is aimed a very classy culture
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